FAI 2018

A film made for FAI, Fondo Ambiente Italiano — the Italian equivalent of the National Trust — the foundation that since 1975 has protected and opened to the public places of art and nature across Italy, many of which would otherwise be closed or abandoned.

Three and a half minutes: not the running time of a commercial but of something made to be watched to the end by people who already care about the subject. The difference matters — a commercial has to stop someone who wasn’t looking for you, a film like this can count on a few minutes of attention already given.

Environmental protection carries a recurring risk: becoming a list of things not to do. This film chooses to stand on the side of what there is to gain rather than what there is to lose, because a landscape is easier to defend once you have actually seen it.